Chou Force International Corp
Yu-kai Chou’s work comes together here.
Chou Force is the holding company of Yu-kai Chou, creator of the Octalysis Framework. It owns Octalysis Prime, his coaching community, and the 10K HP Academy, which helps you play your own life as a game. This page also leads to his writing, his books and Metablox, a blockchain museum project for real-world memories. Pick the one that matches what you want to do next.
01The flagship
yukaichou.com
Read the framework from the person who built it.
Yu-kai started building Octalysis in 2003 and formalized it in 2012. His articles on it live on yukaichou.com, free to read.
If you are new to gamification or behavioral design, start there. Everything else on this page builds on the 8 Core Drives.
- The Octalysis Framework and the 8 Core Drives of motivation
- Gamification examples and case studies from real products
02The community
Octalysis Prime
Learn gamification directly from Yu-kai, every week.
Octalysis Prime is a gamified coaching journey. You explore an island of lessons, then bring your own project to live mentoring sessions with Yu-kai each week.
It is where the framework gets put into practice. Designers, founders and teachers from 22+ countries work through real challenges together.
- Weekly live mentoring sessions with Yu-kai Chou
- Hundreds of videos across 14+ learning areas on the island
- Try the first month for $1
Watch the Octalysis Prime trailer (2024, about 10 minutes).
03The books
Books by Yu-kai Chou
There are two books here: one for designing products and one for designing your life.
Actionable Gamification: Beyond Points, Badges, and Leaderboards is the book that taught a generation of designers the 8 Core Drives.
10,000 Hours of Play, co-authored with Mark Diaz, turns the same framework inward. It is a six-step system for making your own life a game you are excited to play.
- Actionable Gamification (2015), an Amazon #1 Bestseller in User Experience & Usability
- 10,000 Hours of Play, in Kindle, paperback, hardcover and audiobook
- Both books in full on Amazon, with the 10,000 Hours of Play bonuses at 10khp.com
04The academy
10K HP Academy
Play the 10,000 Hours of Play system with a guide.
The Academy turns the book into a program, and it comes free when you buy the book. It gives you the workbook, the Play Life Like an RPG video course, and two months of live mastermind calls with co-author Mark Diaz.
The Academy is built to make you consistent. You log your quests and earn experience points (XP) on the Level Up In Real Life Sheet, and you level up alongside other players on the calls.
- A real-life skill tree built on the six steps of 10,000 Hours of Play
- Live mastermind calls and a community of players
- Bundled bonuses for readers of the book
05The map
Metablox.co
Real places, powered by real life memories.
Metablox is a blockchain museum project co-founded by Yu-kai, built as a living map of memories. Leave a photo and a story at the place it happened, and discover what others left there.
Places on the map can be owned as Bloxes. Owners earn MetaRent as memories gather, which turns preserving history into a game worth playing.
- A memory for every place, pinned to where it actually happened
- Own real-world places as Bloxes and earn MetaRent
- A museum for the moments worth keeping
About
Chou Force is built on one belief about people.
Chou Force International Corp is Yu-kai Chou’s holding company. It owns Octalysis Prime and the 10K HP Academy, and this page also links to his writing, speaking and books.
Everything on this page runs on the same idea: people do their best work when the work is designed around how humans are actually motivated. That is what the Octalysis Framework is for, and it is what we build.
Contact
Want Yu-kai in the room?
Keynotes, workshops and consulting all start on yukaichou.com. Tell the team about your project and what you want people to do differently.